How will we know we are successful?
Evaluation
is an important part of the participation process. Planners must have some way
of knowing they have achieved their objectives, and this can be accomplished in
two ways: a process evaluation, or an impact evaluation.
Process
evaluation
The process
evaluation examines the information and other opportunities that were made
available to citizens. This type of evaluation focuses on "counting",
for example,
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the number of public hearings
scheduled and the number of citizens who
attended each hearing, |
 |
the percentage of voters who
turned out for a particular referendum,
or |
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the number of phone calls,
letters, faxes, emails, or other correspondence received in response to a
proposal or plan. |
Process
evaluation is best suited for more passive forms of participation where many
citizens/stakeholders receive information, yet few may actually play a role in
decision making. The evaluation will give some indication of how many citizens
received information, and will record the number that actually
"participated" by providing written or oral commentary to planners or
elected officials.
Impact
evaluation
An impact
evaluation seeks to understand how the participation process actually
influenced decisionmaking. Among other things, the evaluation might attempt to
determine:
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whether stakeholders believe
they played a role in decisionmaking, |
 |
how satisfied participants
were with the way the process was carried out, or |
 |
whether the use of different
participation tools and methods changed who actively participated, what decision
points were reached, and the substance of those decisions. |
An impact
evaluation, as the name suggests, gives greater emphasis to the results of the
process (as opposed to the process itself). This is much more time consuming to
complete and, in most cases, can not be undertaken unless the evaluation
methodology has been considered and put in place at the outset of the planning
process.
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