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The Loudoun County General Plan (1991)

Location: Loudoun County, Virginia (Dulles International Airport area)

Issue: growth pressure

Tools Used:  visioning, public meetings/hearings, open forums, workshops, surveys

Result: “Choices and Changes”, the County’s new General Plan (1994 APA award winner for communities under 100,000)

Process:

Loudoun County is located adjacent to Fairfax County in northern Virginia and contains Washington Dulles International Airport. The County had experienced tremendous growth pressures throughout the 1980's and the comprehensive plan it had adopted in 1979 was in need of updating and rethinking. Local preservationists felt development was out of control and local developers believed they were under attack. Everybody wanted a new plan - although for different reasons.

A sense of urgency prompted County government to create a vision for its future that would resolve some of these conflicts and concerns. County planning staff developed a vision that would re-capture the County's historic development patterns in the rural areas (hamlets and villages surrounded by farms) and absorb new urban development in compact, “traditional” towns (narrow, connected streets, human-scale architecture, etc.). 

The planners’ vision was embraced by the Board of Supervisors and well-received by the general public, but when the Board hurriedly attempted to implement the planning concepts through changes to the zoning ordinance in late 1988, backlash from landowners was extraordinary. They feared the new rules would be too restrictive and would cause the recent rapid increases in their land values to decline with equal rapidity. 

So the County had to start over, using a planning process that was "bottom up" rather than "top down". The formal public participation process began in early 1990 and continued through September 1991 when the new General Plan, "Choices and Changes" was adopted.

The goals of the General Plan process were twofold:

To establish a new, updated and effective growth 
management program suited to the huge amounts of 
population growth on the horizon.

To foster broad political support among the diverse and 
conflicting groups of citizens and businesses in the County.

The process used to prepare the new General Plan might be called "trials, tribulations and satisfaction." It included over 100 public meetings, in addition to numerous drafts and re-drafts of policies, action programs and plan maps. The Board of Supervisors was primarily responsible for the process, while the County Planning Department and other development-related agencies were responsible for the technical aspects of plan development. Staff prepared policy ideas in text and graphic form, and then held work sessions with appointed and elected officials as well as citizen groups to refine those ideas. This process was repeated numerous times in order to steadily work toward consensus on a broad range of complex and innovative policies and action recommendations. 

Public input during the planning process shaped the plan that was finally adopted. This included a written survey on planning issues, mailed to every postal patron (4,000 citizens responded); eight public forums (attended by 250 people); Planning Commission work sessions and public hearings; and a series of Round Table Forums with special interest group representatives. 

The basic policies of this General Plan are similar to the original "vision" ideas created by the staff in 1988, but because they were reached through a process of involvement, discussion, debate and ferment, they are more refined, more practical, and more acceptable to the general public and to key interest groups. 

The Planning Commission certified its draft Plan to the Board of Supervisors in mid-1991. The Board adopted the Plan on September 17, 1991. In 1994, the General Plan was selected by the American Planning Association as the best new plan in the United States for jurisdictions of less than 100,000 people. (When the General Plan was adopted, Loudoun had less than 90,000 people. It now has over 125,000).

Lessons Learned:

Don't rush to action. If you choose to rush new planning ideas into adopted regulations, be prepared for a backlash from citizens who may become suspicious of a hurried effort.

Be inclusive. When the stakes are high and change is rapid, there is a temptation to rush and to make "top-down" policy decisions. This is the very time to be patient and to include all of the "stakeholders" in the process, so that the outcome - whatever it is - enjoys the broadest possible support. Broad support will tend to allow for more successful implementation in the long term.

Be patient. Being inclusive means also having to be patient. It takes time and effort to really allow people to participate and to incorporate their input into the final results.

Take some risks and be creative. Don't make policy decisions based simply upon "more of the same". Make an effort to create appropriate solutions to problems, even if it means breaking new ground.

It's never too late. There is always enough time to do good planning and to make good, long term decisions. It's a lot more efficient than rushing into bad decisions and having to do things over.

Contact:

Milton Herd

 

This site was created by the Department of Urban Affairs and Planning at Virginia Tech
in the
College of Architecture and Urban Studies
with support from the American Institute of Certified Planners.
Last updated 07/14/99